pure smile vitamin essence mask sheet

when my husband went to japan the first time, i put a shopping list for him, and this mask is one of them. actually i didn't list specific type that i want to buy, i just asked him to buy several pure smile masks that he saw. and he managed to grab a few types, pretty standard, if you're asking me, but it's okay. upon putting a shopping list for him, i have no idea about pure smile and never heard of it. and i just knew that it was similar to korean one since i've read somewhere that it's manufactured in the same factory as most korean brands, like etude and the face shop, so this must be good.

this is the description from their website (it is in japanese and it was google-translated, so i hope it won't sound silly): a face mask containing 1,2% vitamin extract. it prevents rough skin and tightens firmly the skin. suitable for all dry and oily skin! because vitamin e and collaged is also compounded, it gives you tension to the tanned skin. as the sheet covers the skin, it penetrates deeper and leads to the activation of the original function of the skin.

the packaging: it comes in regular sachet, white background with the picture of the ingredients of the mask in front of the sachet. since this one is a vitamin essence, no wonder they put a bunch of fruits picture in the front of the sachet.

the scent: well, i can't put it into words, but all i can say that it doesn't smell like alcohol, unlike some masks.

the product: the mask is quite thick and not stretchy, but it's not rigid like SNP one. the fit, however, is quite ridiculous. it has weird fit because it has flaps for both eyes, and it comes from the bottom, not top of the eyes. thankfully it has slits so you can adjust the fit on your face. the essence is clear type essence and quite generous. no excess though.

the result: the moment i put it on my face, i can feel the cooling sensation. i put this mask for about 40 minutes and some of the edges are still moist. then after taking it off, it only took 5 minutes for it to dry completely. afterwards, i can feel that it hydrates my skin without making it sticky. as for brightening, i can't say for sure.

this is an okay mask for me, perhaps since it was made in the same factory as the korean masks, it feels similar. i won't think that it is a japanese mask if i didn't read about it beforehand. the japanese mask that i've used before is thinner, while this one really similar to etude's or faceshop's. i think this will suitable for every skin types, and it will be a nice addition in your daily mask rotation. another plus reason? it's cheap!
the mask packaging

left: before
middle: look at the flap at the bottom of my eyes!
right: after

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