i always try new hair products, mainly because i'm bored and i haven't found anything that satisfying enough for me to stick around. i have a very thick and frizzy hair that has drier ends while my scalp was a bit oily but lately it's not that oily anymore. i colored my hair sometimes, so few months after coloring my hair i usually try to use color protecting shampoo. i've been using petal fresh shampoo and i like it, but it comes in big size so it takes me almost forever to finish it, so i decided to switch something smaller. and enter love beauty and planet. i've been seeing it from several beauty influencer in my ig, and being a curious person, of course i'm intrigued. on my first journey to guardian, i didn't find many variants, luckily i spotted this one and it's targeted for color protecting, so i bought it right away.

this is the description from their website: life should be full of color. that's why our blooming color murumuru butter & rose sulfate free shampoo is designed to deliver a healthy shine, while protecting colored hair. the formula is infused with organic murumuru butter that is certified sustainably sourced in brazil. murumuru butter is a lot like coconut oil. murumuru butter comes from the white fat found in the nuts of the amazonian murumuru palm tree. that fat is known to be deeply moisturizing so it helps nourish, soften and protect. also infused is ethically sourced absolute from bulgaria. our blooming color shampoo exudes a rich, warm, floral rose experience. in this fragrance, the natural vibrancy of the rose notes is enhanced by the juicy freshness of red berries, delivering an intensely feminine and refreshing ambiance in your shower.
it's cruelty free, vegan, ethically sourced extract, 100% recycled bottles, dye free, paraben free, silicon free, safe for colored hair, with organic coconut oil, sustainably sourced extract, no guilt, sulfate free.

the packaging: since i bought this in store, there's no box. it just has outer sealing on the cap area. the bottle is transparent plastic bottle with colored label according to the type of the line. for murumuru butter and rose, it's pink obviously. there's description at the back in indonesian as well as ingredients list on the side. it has click top cap which sometimes i like since i can push it up and pour and then click it off with one hand. there are two sizes, the small one and the big one. i bought the small one which is 200 ml. i don't know if the bigger size comes in similar packaging.

the bottle

the scent: okay.. some say that it does smell like rose, but after trying several rose scented products, this one is the least rose-scented product for me. the scent is not overpowering, not lingering either. but some say that the smell lasts for a few days.. so it's not the same for all.

description at the back

the product: the shampoo is milky white gel-like shampoo. it bubbles up easily though not too much. you don't need much for your entire hair. i have shoulder-length hair and i only need a tiny amount.

the clik-top

the result: it feels like this one cleaning my hair without stripping the moisture too much. i've been using half the bottle and i don't experience any problem with my scalp. but i've been washing my hair every two days since it's been so hot here. usually i can stretch to three days, but due to the hot weather, i can only managed for two days. i can still feel my ends dry as usual, so i need some conditioner or hair mask afterward. as for the color protecting benefit, i have to say that it might work. i don't see any difference in my hair color.

i have to say, this one is a good alternative for someone who is looking for vegan and sulfate free shampoo. it's also cruelty free and it's cheaper compared to petal fresh. but one question though, if they are marketing their products as a way to save the earth by using recycled material and claimed that their bottles are recyclable, then why couldn't they provide a place or something to bring back their bottle to be recycled? if we are not sure that the bottle is recycled, then it will be wasted in the waste dump. i know that some place in jakarta you could bring the bottle and get it recycled, but this product is being sold country wide, but the recycle center isn't, so i wish they would resolve that problem. if you're interested in other cruelty free and totally clear about their recycling, i should recommend the body shop. though their price point is definitely more expensive, but you are sure that the bottles are being recycled and there are stores almost in every big city where you could drop the empty bottles back.  for me, i think until the problem is solved, probably i won't repurchase this.