hada labo gokujyun foaming face wash

last time when i was in japan i bought several hada labo products, one of them was hada labo face wash. i read about people raving about hada labo face wash and i thought the one in the tube is the smaller size. turns out i was wrong. the one that people rave about is the one in the chubby bottle with a pump head. so the next time i got the chance to go to japan, i make sure that i bought the bottle with pump head with extra refill. i might know when i get the chance to go to japan again, so if this stuff is good... i want the refill to enjoy it as long as i can.

the description from hada labo usa website: preserve your skin's natural moisture as you wash. instantly foaming and easy to massage, this wash rinses clean without drying out your skin. use morning and night for a luxurious yet practical start to softer, more supple skin.
they put big sticker at front of the bottle
the packaging: as i've mentioned before, the face wash comes in a white fat plastic bottle with a pump head. no other sealing. luckily, they give stopper so the face wash doesn't spill all around my baggage. now, when i bought it i didn't know a thing about the new formulation. but when i was about to write this review, i found out that the face wash has gone under reformulation and the one that i bought is the new one. so, if you're buying the same product as mine, then you're getting the new formulation.

the bottle (the label is also different from the old version)
the scent: i don't think it has distinctive scent. it just smells like regular soap. no fragrance detected, so i think it's suitable for sensitive skin.
the back of the bottle
the product: the pump is life saver. the face wash itself is liquid. i can hear the liquid shaking when i shake the bottle. but the pump head transforms liquid face wash into foamy face wash. the instruction is to use two pumps. and two pumps are very generous. it produces generous foam that stay in its shape for awhile.

the pump head
the result: i've used the face wash in the tube and although it's gentle, it still feels drying. but this one... after washing the foam off my face, i don't feel it drying my skin. and although i don't feel a layer of moisture on my face unlike the mochitto one, this one really rinses clean without drying my skin.
that's one pump ont my hand
so i'm glad now that i knew i bought the right stuff and i have back up in my stash! oh, and if you're wondering about the changes between the old version and the new one, it has difference in the ingredients. apparently the version that people love is the old one. but despite the changes in the ingredients, it works the same. it still has low pH and both are not drying on skin. so don't worry about the reformulation. if you want to know more about the difference between the old version and the new one, you can read them in mapletree's blog here.

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